Newsletter Sponsor Kit

Sell sponsor slots directly — ad networks won't take you below 50,000 subscribers

Paved needs 50k subscribers. beehiiv's network needs beehiiv. The neutral marketplace died with Swapstack. Direct sales is the road left open — and this kit is everything that road needs: a rate calculator with the real CPO benchmarks, a one-page media kit, a fixed-price advertise page, an outreach SOP with email templates, and a deal tracker. One payment of ฿1,490 — then the tools are yours forever.

Get the kit — ฿1,490
One-time payment · ≈ US$42 · instant download · free updates v1.x

What's inside the kit

Eleven files, zero dependencies, no accounts: two browser tools, three procedure docs, a tracker sheet, a license, and the docs that wire them together.

Prices in 5 minutes

Rate calculator with real benchmarks

Subscribers × open rate × audience type → three defensible slot prices, from the CPO ranges operators quote ($20–50 per 1,000 opens general, $75–150 B2B/dev). Runs offline in any browser.

Sponsor-facing

One-page media kit template

Edit one CONFIG block, print to PDF: stat chips, audience bullets, your three slots with specs and rules. The attachment every "send me your media kit" reply asks for.

Self-serve

Advertise-page template

A public "Advertise with us" page with three fixed-price slots and Stripe Payment Link placeholders — sponsors book and pay without a single call. Host anywhere static.

The sales dept

Outreach SOP with email templates

Where to find companies that already sponsor newsletters like yours, a 4-email sequence (day 0/4/10 + breakup), objection scripts, and the booking → click-report → re-book loop.

Memory

Deal tracker sheet

An 11-column pipeline CSV — prospect → contacted → booked → run → reported. Import into any spreadsheet; every send logged, so your next price quote is evidence, not vibes.

Per deal

Ad specs + pre-flight checklist

Slot shapes, asset rules, the 48h deadline checklist and the post-issue click-report format — the page you paste to every booked sponsor.

Straight talk: what this kit is and isn't

It's a sales department in a zip for newsletters with roughly 1,000–50,000 subscribers — the band ad networks lock out. It contains benchmarks, templates and procedure, not results: what you earn depends on your audience, your niche and your execution.

It's not a marketplace or an ad network. Nothing here finds sponsors for you automatically or handles bookings on your behalf — you are the ad sales department, and these are its tools. The benchmarks are starting points, and the calculator says so on its own page.

Example data is fictional. The templates ship with a placeholder newsletter (The Deploy Weekly) and made-up stats so you can see the finished shape — every field is meant to be replaced with your real numbers before anything reaches a sponsor.

From zip to "open for sponsors" in one afternoon

The order matters; the included SETUP.md walks it end to end.

Step 1

Set your prices

Run the calculator, sanity-check against your gut, write the three numbers into the media kit and the advertise page.

Step 2

Publish your advertise page

Edit two CONFIG blocks, create Stripe Payment Links (no code), host the page anywhere static, link it from your newsletter footer.

Step 3

Start the pipeline

Build your first 30 qualified prospects from sponsors of similar newsletters, run the email sequence, log everything in the tracker.

One price. The tools are yours.

No subscription, no per-booking fee, no network cut.

฿1,490 one-time payment

≈ US$42

  • Instant download after checkout
  • Free updates for v1.x
  • Single-operator commercial license — your newsletters and client work
  • Plain HTML + text files, work offline, yours forever

Secure checkout via Stripe · card payments · taxes calculated at checkout

Frequently asked questions

What exactly do I get?

A zip with 11 files: rate-calculator.html, media-kit.html, sponsor-landing.html, OUTREACH-SOP.md, AD-SPECS.md, tracker.csv, plus README/SETUP/CUSTOMIZE/MANIFEST docs and a single-operator commercial license. No build step — the HTML tools open in any browser and work offline.

Does it work for my newsletter's size and niche?

It's built for the 1,000–50,000 subscriber band where ad networks stop accepting you. The calculator's benchmarks lean B2B/dev/AI (that's where the $75–150 per-1,000-opens range comes from) but include a general-interest mode, and the procedure itself is niche-agnostic.

Is this a marketplace? Will you find sponsors for me?

No — deliberately. Neutral sponsorship marketplaces below 50k subscribers have a graveyard: Swapstack was acquired after three years and roughly $2M lifetime volume, Passionfroot pivoted up-market, Paved sits behind its 50k wall. What survives at this size is direct sales. The kit gives you the tools and the procedure; the sends are yours.

What is the refund policy?

If the kit doesn't fit how you work, email the address on your receipt within 14 days of purchase and we'll refund you in full — the zip is yours to keep or delete. One refund per purchase; we only ask for optional feedback.

Why not just use free templates?

Free templates stop at the design. This kit's value is the connected procedure: prices derived from quoted CPO benchmarks → a media kit that matches them → a page that takes payment → an outreach sequence with scripts → a tracker that makes your next price quote evidence-based. The chain is the product.

Next month's issue could carry its first paid sponsor

฿1,490 one-time · ≈ US$42 · instant download · free updates v1.x

Get the Newsletter Sponsor Kit — ฿1,490